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traditional golf management 
modern club concepts

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TrueGolf Management

A team of professionals combining years of experience, golf history, club traditions & values

with modern industry concepts

and expectations.


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What we do

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  • Improve golf rounds

  • Increase revenues

  • Superior golf maintenance

  • Vibrant F & B

  • Professional accounting

  • Establish short & long term plans

  • Creative sales & marketing

  • Provide the finest member experience

  • Build a professional team 

  • Create a comprehensive communication plan


  • Improve rounds of golf

  • Grow club group play

  • Increase guest play

  • Create energetic golf tournaments

  • Create strong teaching programs & facilities

  • Provide an award winning pro shop with the finest merchandise and selections

  • Concentrate on the member experience

  • Make golf fun for everyone

Food & Beverage

  • Provide the highest quality food and presentation

  • Train culinary and server staff to the highest standards

  • Create daily, weekly and monthly menus

  • Control inventories and costs

  • Create theme events for maximum participation

  • Review and enhance banquet business

  • Make the food fun


  • Work with and assist the Superintendent and staff

  • Train all staff in consistent procedures and policies

  • Manage maintenance programs using latest protocols and technologies

  • Provide the highest quality playing conditions - DAILY

  • Review and establish short & long term equipment needs

  • Provide quality conditions

  • Make the course great


  • Review and/or create a communication plan

  • Provide a timely and interesting newsletter

  • Develop an interesting, informative and timely social media plan

  • Review and standardize all printed materials

  • Create a consistent club presentation in all areas of the operation


  • Review and develop master sales plan and goals

  • Create comprehensive member and golf sales plan

  • Increase membership in all categories

  • Recruit and train sales associates

  • Create incentives for club growth

  • Create a friendly, energetic and vibrant club 


  • Review and develop best practices for all accounting and reporting

  • Utilize our experts in all platforms including Jonas, EZ Links, et al

  • Timely produce daily, weekly and all other reports

  • Provide short and long term budgets and capital plans

  • Prepare and submit all agency reports


  • Acquire the best candidates for all positions

  • Create a professional and friendly work environment

  • Create an employee handbook for every position and train accordingly

  • Coordinate all HR issues with our offices

  • Continually review associate performance and customer feedback

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Management Programs and Plans


Manage and supervise ALL areas of the entire operation

Full Operation Management

Manage and supervise all areas of the entire club operation

  • Golf operation

  • Agronomy

  • Food & Beverage

  • Personnel

  • Accounting

$45,000 to 95,000 annually

90 Day Review & implementation

Review and analyze all areas of the club - create policies and procedures - oversee the implementation

  • Golf operation

  • Agronomy

  • Food & Beverage

  • Personnel

  • Accounting

$30,000 for 90 days

30  Day Consultation

Review and analyze all areas of the club - create policies and procedures 

  • Golf operation

  • Agronomy

  • Food & Beverage

  • Personnel

  • Accounting

$15,000 for 30 days
Price subject to negotiation / change

Company Management

John Malin, President
John has been in the golf business for over 35 years. His career includes Golf
Club General Manager at Westin Hotels and Marriott facilities as well as Head Golf Professional at the Arizona Biltmore. He coordinated golf course construction
projects with Arnold Palmer, Jack Nicklaus and Robert vonHagge.
As Director of Sales and Marketing at several Troon properties, John created and enhanced programs to achieve the highest success in all revenue areas. Additionally, he established successful membership programs at six other private and
semi-private clubs.
He increased rounds of golf and revenue in each instance. 
Other attributes to his success: creative and energetic approach to sales, member experiences, tournaments and the traditions of each club. 
Additional professionals with the TrueGolf Management Team
  • PGA Life Member and Merchandiser of the Year - ​Golf Operations 
  • GCSAA Superintendent - Agronomy
  • Successful 30 year restaurant owner/operator - Food & Beverage 
  • Former bank president - Finance 
JMalin TGM Photo 1.jpg


For any inquiries:

Call:      928-864-6158 



Mail:     769 N Wakonda Street
                Flagstaff, Arizona  86004

Complete the following 

for additional information;

Thank you!

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